- In social media, we look at the battle between X, BlueSky, and Threads, the rise in employee-generated content, and why customer content is more important than influencers.
- AI will continue to evolve, but it’s about using the technology effectively to avoid AI fatigue. We’ll also explore the rise of AI agents, and see how AI is changing ecommerce and your ad campaigns.
- When it comes to digital marketing skills, 2025 will see the growing value of soft skills, the necessity to refine AI skills and knowledge, and the importance of expanding your knowledge outside of marketing.
- Search marketing trends will focus on the growing importance of social search, voice search optimization, and the rise of generative engine optimization (GEO).
- In content marketing, we look at the success of AI and human-generated content, why older content matters, and the rise of a new audience segment – Gen Alpha (people born after 2010).
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1. Social media trends
Social media users are dedicated, spending an average of 2 hours 19 minutes per day across 6.8 different platforms. This equates to 14% of their waking lives according to Datareportal.
That’s an audience that deserves the attention of any marketer. And it gives brands the opportunity to connect with customers from every demographic at scale.
So let’s look at what you should watch out for in 2025.